As we close out this year, taking a pause and reflecting is a good thing. This WLW marks my 232nd consecutive weekly WLW post! When I mentioned this number the ...

FTC just sent 10 warning letters to companies alleging potential violations of its Consumer Review Rule, a “shot across the bow” that warns all companies that product reviews are important ...

FDA purchased and tested “dietary supplement” products from an online retailer that was selling products in the US. FDA discovered some of the products to contain drug spiked ingredients such ...

Puffery is one of my favorite types of advertising principles to discuss. It is considered to be “exaggerated, blustering, or boastful statement or general claim that could only be understood ...

Making claims about the aggregated number of five-star reviews is quite common. In this NAD case, one of the challenged claims, “210,000+ 5-Star Reviews of Rascals Products,” was found not ...

Homeopathic products continue to be targeted by FDA. In this group of five warning letters FDA reinforced their position that homeopathics are drugs and must follow drug rules, including FDA ...

I’m sometimes asked what types of herbal products are safe and good to purchase. A first step is to ensure the company is not making extreme disease claims about its products, as ...

FDA issued a warning letter to an online marketplace that sells international products, including Korean skincare and miscellaneous household items, for distributing motion sickness patches that contained undisclosed drug ingredients. ...

“Buzzwords” or “trigger words” in marketing are one of the reasons companies receive warning letters. In today’s Warning Letter Wednesday, let’s explore some issues to avoid. From warning letter. “[P]owerful ...

I am often asked if third-party product reviews are considered marketing, and the answer is “it depends.”  Here are some best practices and considerations when soliciting and using third-party reviews. ...

NAD+ products are big business, and some product claims were challenged by a competitor in this National Advertising Division case. There are some great learning opportunities. Label claims: This is interesting. ...

A company specializing in homeopathic nasal swabs for children received a warning letter due to a series of issues. Let’s see what we can learn. I was inspired to write ...