December 1, 2021 Step #1 in reducing risk is removing high-risk “buzzwords” Takeaway - High risk “buzzwords” attract FDA/FTC “keyword web crawlers”
November 24, 2021 “Clinically proven” statements are high risk Takeaway - Use caution with “clinically proven” or “clinically studied” statements
November 17, 2021 Affiliate Marketing Content Must Be Compliant Takeaway - Free speech protections go away when there is marketing material connection
November 10, 2021 FDA cracks down on unsubmitted NDI ingredient hordenine Takeaway - Ensure ingredients are not on FDA’s “naughty list”
November 3, 2021 Ingredient benefit discussions can be marketing claims Takeaway - Use caution when discussing ingredient benefits on a commercial webpage