See Asa at Microbiome & Probiotic R&D & Business Collaboration Forum - La Jolla, California 10/13/2025
March 22, 2023 By: Asa Waldstein

Product Names Are Marketing Claims

Takeaway -

Printed catalogs must be compliant

This warning letter involves claims made in catalogs and product labels collected during a GMP inspection.

Over 500 supplement executives and regulatory professionals receive Warning Letter Wednesday by email. Sign up here.

Everything the FDA investigator sees is “fair game.” Sometimes they gather non-compliant literature, and the company never hears from FDA, but in cases of extreme claims and GMP violations, this often turns into a 483 or a warning letter. In this brief video, learn about the difference between a 483 and a warning letter.

There are a lot of non-compliant product names cited in this warning letter. Yes, product names are marketing and, therefore, must be compliant. Here are some particularly over-the-top examples.

From warning letter: “Children’s Antibiotic Formula … product name implies the product is intended to cure, mitigate, or treat bacterial infections.”

From warning letter: “Hepatitis C Formula Glycerite” and “Children’s Antiviral Formula.”

A key learning point is anything can be collected and reviewed. This includes box stuffer promotional materials and printed catalogs. I remember during an inspection; we had haphazardly left old non-compliant product brochures lying around our shipping room. We were not using them anymore, but if the investigator had seen them, it could have led to a warning letter. I carry this lesson with me forever.

Even claims which are not considered high-risk are cited in this letter. Here is an example from the company’s product catalog.

From warning letter: “Product catalog: “A blend of herbs with antimicrobial, anti-inflammatory…actions….”

There are also some glaring 483 citations that the company appeared not to address. This includes the “greatest hits” such as not setting specifications. I review GMP violations in previous Warning Letter Wednesdays.

Read the full warning letter here

Disclaimer: The educational information provided here is for informational purposes only. Contact an attorney for specific legal advice. Rule #1 in compliance is to ensure marketing is truthful and not misleading.

Written by

Asa Waldstein
Asa Waldstein
Asa Waldstein is a 24-year veteran of the dietary supplement industry, with experience spanning manufacturing, marketing, and regulatory compliance. He is the principal of Apex Compliance, a software company dedicated to streamlining regulatory marketing compliance for the dietary supplement and natural products sectors. Asa also leads Supplement Advisory Group, a boutique consultancy focused on marketing risk analysis, labeling, and practical compliance strategies for websites and social media. Asa has helped oversee three FDA GMP inspections with no 483s and was honored with the 2023 AHPA Herbal Hero Award and the 2024 What's Up Supps Policy and Change Agent Award. He currently serves as Chair of the American Herbal Products Association’s (AHPA) Cannabis Committee, helping shape policy and industry best practices