December 22, 2021 Marketing CBD in OTC drugs is risky Takeaway - Ensure GMPs are developed and followed. CBD is risky when added to OTC topicals.
December 15, 2021 Learning Targets: definition of supplements, safety claims, disease statements Takeaway - Before marketing products check with a supplement expert
December 8, 2021 Using words such as “inflammation” increase warning letter chances Takeaway - Replace “high risk” words with lower risk alternatives
December 1, 2021 Step #1 in reducing risk is removing high-risk “buzzwords” Takeaway - High risk “buzzwords” attract FDA/FTC “keyword web crawlers”
November 24, 2021 “Clinically proven” statements are high risk Takeaway - Use caution with “clinically proven” or “clinically studied” statements
November 17, 2021 Affiliate Marketing Content Must Be Compliant Takeaway - Free speech protections go away when there is marketing material connection
November 10, 2021 FDA cracks down on unsubmitted NDI ingredient hordenine Takeaway - Ensure ingredients are not on FDA’s “naughty list”
November 3, 2021 Ingredient benefit discussions can be marketing claims Takeaway - Use caution when discussing ingredient benefits on a commercial webpage